FESA and EQuerry Co: A Strategic Partnership Shaping the Future of Equestrian Sport
Equestrian sport is entering a defining period. Expectations around welfare, governance, transparency and impact are rising, while brands, institutions and audiences increasingly demand clarity, credibility and measurable value from the initiatives they support.
It is within this context that the Future of Equestrian Sport Alliance (FESA) and EQuerry Co have entered into a strategic partnership. The collaboration brings together FESA’s welfare-led, data-driven and governance frameworks with EQuerry Co’s expertise as a strategy and communications agency, spanning brand positioning, narrative development and performance measurement, to ensure that progress within the sport is not only made, but understood, trusted and supported.
Juan-Carlos Capelli, Co-Founder of FESA, said:
“For equestrian sport to thrive, it must speak the language of today’s brands, audiences and partners. This partnership with EQuerry enables FESA to translate ambition into market relevance, turning vision into value, and purpose into performance.”
He added:
“The future of equestrian sport will be built by those who can connect welfare, innovation and commercial reality. EQuerry brings the strategic and communications capability needed to position FESA as a credible, attractive partner for world-class brands and institutions.”
Matt Cooper, Co-Founder of FESA, commented:
“Equestrian sport is evolving rapidly across welfare science, data, governance and public expectation. Progress requires not only action, but clarity. Partnering with EQuerry Co strengthens FESA’s ability to translate complex welfare, data and governance initiatives into clear, credible narratives that resonate with world-class brands and institutions. This is about clarity, alignment and long-term value creation.”
Christine Bjerkan, Founder of EQuerry Co, said:
“Equestrian sport does not lack purpose, but it must perform in ways that are accessible, relevant and meaningful to today’s audiences. FESA is bringing together rigorous, evidence-led work across welfare, data and governance at a moment when expectations of the sport are rising. EQuerry’s role is to connect that work with the stakeholders who will shape its long-term success, translating complex initiatives into clear value for global brands and investors, institutions and audiences, while supporting measurable performance, durable IP value and long-term impact, without compromising credibility, trust or purpose.”
For brands, institutions and stakeholders exploring how to engage with the future of equestrian sport in a credible, evidence-led and commercially relevant way, this partnership marks a clear step forward.
Brands, institutions and stakeholders interested in getting involved with the initiative can reach out here for further information:
EQuerry Co
www.equerryco.com | info@equerryco.com | +44 (0)1452 922041
FESA
www.fesa.foundation | info@fesa.foundation
