As expectations around welfare, governance and impact rise, FESA and EQuerry Co have partnered to ensure the future of equestrian sport is not only built responsibly, but clearly understood and valued.

A new generation of Chinese equestrians is moving beyond importing horses to importing knowledge. From British universities to elite training yards, these riders, operators, and owners are building a human bridge between the UK’s historic horse culture and China’s emerging market.

Participation in equestrian sport is changing, not because riders love horses any less, but because the culture around them is shifting. From online echo chambers to increasing scrutiny at competitions, today’s riders face pressures that shape how confident and welcome they feel. Understanding these dynamics is essential to protecting the sport’s future and strengthening the trust that holds our community together.

Filmmaker and advocate Ashley Avis is redefining how the equestrian world confronts welfare, storytelling and responsibility. Best known for Black Beauty and the Wild Beauty Foundation, she now turns her lens to the fate of horses at risk of slaughter. This feature explores the art, empathy and activism driving her work.

Across the sporthorse world, demand is rising while foal crops decline. Advanced reproductive technologies are stepping into the gap, reshaping how value is created, traded and understood. From embryo transfer to global buyer trends, this analysis explores the forces driving the next era of equine breeding and market opportunity.

In 2025, equestrian culture is no longer shaped solely from the podium. Everyday riders and content creators are now driving trends, purchase decisions and brand narratives across the sport. This article explores how the creator economy has evolved over the last decade, why rider recommendations outperform lifestyle influencers, and what equestrian marketing and communications teams must do to keep up.

Emma Thorén Hellsten brings together genetics, data and practical breeding insight to challenge how sport horses are produced for the future. From the importance of genetic diversity to global data-sharing and broodmare welfare, she offers a clear and evidence-based vision for breeders preparing for the next era of sport-horse development.