Horse Tech Summit Sweden brings together riders, breeders, veterinarians and tech innovators to explore how practical, incremental innovation is starting to shape the equestrian sector. Led by Fokus Tillväxt Häst, the event focuses on real-world tools, investment, and collaboration already making their way into yards, clinics and businesses.

Backed by Beemok Capital, Meeting Street Capital, SC Launch, Inc., Austin McCombs, and Michael Houck, the Webby Award–winning platform is bringing modern show management software to horse shows of every size.

A new equestrian-focused press photo platform is redefining how the sport is captured, shared, and commercialised, introducing live image delivery, intelligent search, and a more sustainable model for photographers, media, and brands.

The Premier Jumping League introduces a new team-based format backed by record investment, aiming to reshape the economics of elite showjumping while working within existing venues to strengthen the sport’s wider ecosystem.

From Finland to the Netherlands, this is the story of breeding practises shaped by patience, curiosity and long-term thinking. In this conversation, Johanna explores how globalisation, shifting wealth, and data will redefine sport horse breeding, and why resilience, observation and better use of information will be critical to producing the next generation of elite horses.

As digital tools and data analysis become more accessible, technology is transforming how horses are monitored, trained and cared for. From motion tracking and wearable sensors to artificial intelligence systems capable of analysing movement patterns, the “connected stable” is changing the way riders, trainers and veterinarians understand equine welfare. By combining traditional horsemanship with objective data, new technologies are helping the industry move toward more proactive, transparent and evidence-based horse management.

Ahead of Switzerland’s vote on the Anti-SSR Initiative, CHI Geneva has voiced concerns over the potential impact on sports broadcasting. With support from leading athletes and federations, organisers warn that reduced public access could weaken visibility, sponsorship and long-term talent development across Swiss sport.

TrojanTrack has officially launched in the UK and Ireland, introducing AI-powered horse movement analysis designed to support everyday equine care. Using smartphone-based biomechanical tracking, the platform provides data-led insights to help riders and professionals detect subtle changes early and make more informed welfare and performance decisions.

As expectations around welfare, governance and impact rise, FESA and EQuerry Co have partnered to ensure the future of equestrian sport is not only built responsibly, but clearly understood and valued.

A new generation of Chinese equestrians is moving beyond importing horses to importing knowledge. From British universities to elite training yards, these riders, operators, and owners are building a human bridge between the UK’s historic horse culture and China’s emerging market.

Participation in equestrian sport is changing, not because riders love horses any less, but because the culture around them is shifting. From online echo chambers to increasing scrutiny at competitions, today’s riders face pressures that shape how confident and welcome they feel. Understanding these dynamics is essential to protecting the sport’s future and strengthening the trust that holds our community together.

Filmmaker and advocate Ashley Avis is redefining how the equestrian world confronts welfare, storytelling and responsibility. Best known for Black Beauty and the Wild Beauty Foundation, she now turns her lens to the fate of horses at risk of slaughter. This feature explores the art, empathy and activism driving her work.

Across the sporthorse world, demand is rising while foal crops decline. Advanced reproductive technologies are stepping into the gap, reshaping how value is created, traded and understood. From embryo transfer to global buyer trends, this analysis explores the forces driving the next era of equine breeding and market opportunity.

In 2025, equestrian culture is no longer shaped solely from the podium. Everyday riders and content creators are now driving trends, purchase decisions and brand narratives across the sport. This article explores how the creator economy has evolved over the last decade, why rider recommendations outperform lifestyle influencers, and what equestrian marketing and communications teams must do to keep up.

Emma Thorén Hellsten brings together genetics, data and practical breeding insight to challenge how sport horses are produced for the future. From the importance of genetic diversity to global data-sharing and broodmare welfare, she offers a clear and evidence-based vision for breeders preparing for the next era of sport-horse development.