THE EQUERRY BRIEF
Where Equestrian Culture Meets Industry Insight*
The EQuerry Brief explores the ideas, innovations and business forces that influence equestrian sport and the wider horse industry. From branding and communication to industry shifts and emerging technologies, these insights connect equestrian culture with the broader landscape of sport, commerce and future thinking.
A former cattle feedlot now generates a quarter of a billion dollars a year. Inside the economics of Spruce Meadows, and the lesson that travels.
With 77,000 spectators, €33.73 million in economic impact and not a single admission ticket sold, the 2026 CSIO di Roma Piazza di Siena offers a compelling case for free access to elite sport. From the Tour de France to Paris 2024, what can equestrian sport learn about reaching audiences beyond its existing community?
As equestrian sport faces growing conversations around accessibility, welfare, and public engagement, Racing to School is creating new pathways into racing through education and community connection. In conversation with John Blake, we explore how the programme is helping young people engage with the sport, challenging perceptions around racing, and building a more inclusive future for the industry.
Horse Tech Summit Sweden brings together riders, breeders, veterinarians and tech innovators to explore how practical, incremental innovation is starting to shape the equestrian sector. Led by Fokus Tillväxt Häst, the event focuses on real-world tools, investment, and collaboration already making their way into yards, clinics and businesses.
Backed by Beemok Capital, Meeting Street Capital, SC Launch, Inc., Austin McCombs, and Michael Houck, the Webby Award–winning platform is bringing modern show management software to horse shows of every size.
$239 Million from a Field in the Foothills: Inside the Spruce Meadows Model
A former cattle feedlot now generates a quarter of a billion dollars a year. Inside the economics of Spruce Meadows, and the lesson that travels.
More Perspectives to Explore*
Continue reading across the magazine with the latest stories from everyday riders, the world of international sport, and forward-thinking industry insight.
EVERYDAY EQUESTRIANS
What do 5* horses actually do when they’re not in the ring?
Ahead of the Rolex Grand Prix in Rome, we caught up with British rider Adrian Whiteway to talk about life behind the scenes at the top level.
INSIDE THE ARENA
Germany completed a championship double as Richard Vogel delivered the decisive jump-off clear against Brazil at the 2026 Longines League of Nations Final in Barcelona, adding another title to an extraordinary season.
THE EQUERRY BRIEF
A former cattle feedlot now generates a quarter of a billion dollars a year. Inside the economics of Spruce Meadows, and the lesson that travels.