THE EQUERRY BRIEF
Where Equestrian Culture Meets Industry Insight*
The EQuerry Brief explores the ideas, innovations and business forces that influence equestrian sport and the wider horse industry. From branding and communication to industry shifts and emerging technologies, these insights connect equestrian culture with the broader landscape of sport, commerce and future thinking.
Through Ashley Avis’s Lens: The Filmmaker Giving Horses a Voice
Filmmaker and advocate Ashley Avis is redefining how the equestrian world confronts welfare, storytelling and responsibility. Best known for Black Beauty and the Wild Beauty Foundation, she now turns her lens to the fate of horses at risk of slaughter. This feature explores the art, empathy and activism driving her work.
How Advanced Reproductive Technologies are Reshaping Equine Value
Across the sporthorse world, demand is rising while foal crops decline. Advanced reproductive technologies are stepping into the gap, reshaping how value is created, traded and understood. From embryo transfer to global buyer trends, this analysis explores the forces driving the next era of equine breeding and market opportunity.
Data, Diversity and Decision-Making: Emma Thorén Hellsten on Breeding for the Future
Emma Thorén Hellsten brings together genetics, data and practical breeding insight to challenge how sport horses are produced for the future. From the importance of genetic diversity to global data-sharing and broodmare welfare, she offers a clear and evidence-based vision for breeders preparing for the next era of sport-horse development.
More Perspectives to Explore*
Continue reading across the magazine with the latest stories from everyday riders, the world of international sport, and forward-thinking industry insight.
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THE EQUERRY BRIEF