THE EQUERRY BRIEF

Where Equestrian Culture Meets Industry Insight*

The EQuerry Brief explores the ideas, innovations and business forces that influence equestrian sport and the wider horse industry. From branding and communication to industry shifts and emerging technologies, these insights connect equestrian culture with the broader landscape of sport, commerce and future thinking.

The Future of the Industry Christine Bjerkan The Future of the Industry Christine Bjerkan

Bringing Technology Into the Equestrian Mainstream

Horse Tech Summit Sweden brings together riders, breeders, veterinarians and tech innovators to explore how practical, incremental innovation is starting to shape the equestrian sector. Led by Fokus Tillväxt Häst, the event focuses on real-world tools, investment, and collaboration already making their way into yards, clinics and businesses.

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Brands and Innovation Kerry M. Thomas Brands and Innovation Kerry M. Thomas

The Connected Stable: Why Technology is Transforming Equine Welfare and Performance

As digital tools and data analysis become more accessible, technology is transforming how horses are monitored, trained and cared for. From motion tracking and wearable sensors to artificial intelligence systems capable of analysing movement patterns, the “connected stable” is changing the way riders, trainers and veterinarians understand equine welfare. By combining traditional horsemanship with objective data, new technologies are helping the industry move toward more proactive, transparent and evidence-based horse management.

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More Perspectives to Explore*

Continue reading across the magazine with the latest stories from everyday riders, the world of international sport, and forward-thinking industry insight.

EVERYDAY EQUESTRIANS

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THE EQUERRY BRIEF