THE EQUERRY BRIEF
Where Equestrian Culture Meets Industry Insight*
The EQuerry Brief explores the ideas, innovations and business forces that influence equestrian sport and the wider horse industry. From branding and communication to industry shifts and emerging technologies, these insights connect equestrian culture with the broader landscape of sport, commerce and future thinking.
Belonging and the Future of Equestrian Sport: Why Culture Matters More Than Ever
Participation in equestrian sport is changing, not because riders love horses any less, but because the culture around them is shifting. From online echo chambers to increasing scrutiny at competitions, today’s riders face pressures that shape how confident and welcome they feel. Understanding these dynamics is essential to protecting the sport’s future and strengthening the trust that holds our community together.
The Everyday Equestrian: Why Their Influence Now Shapes Equestrian Culture More Than Elite Sport
In 2025, equestrian culture is no longer shaped solely from the podium. Everyday riders and content creators are now driving trends, purchase decisions and brand narratives across the sport. This article explores how the creator economy has evolved over the last decade, why rider recommendations outperform lifestyle influencers, and what equestrian marketing and communications teams must do to keep up.
More Perspectives to Explore*
Continue reading across the magazine with the latest stories from everyday riders, the world of international sport, and forward-thinking industry insight.
EVERYDAY EQUESTRIANS
INSIDE THE ARENA
THE EQUERRY BRIEF