THE EQUERRY BRIEF
Where Equestrian Culture Meets Industry Insight*
The EQuerry Brief explores the ideas, innovations and business forces that influence equestrian sport and the wider horse industry. From branding and communication to industry shifts and emerging technologies, these insights connect equestrian culture with the broader landscape of sport, commerce and future thinking.
TrojanTrack Launches Revolutionary Horse Movement Analysis Technology Across the UK and Ireland
TrojanTrack has officially launched in the UK and Ireland, introducing AI-powered horse movement analysis designed to support everyday equine care. Using smartphone-based biomechanical tracking, the platform provides data-led insights to help riders and professionals detect subtle changes early and make more informed welfare and performance decisions.
More Perspectives to Explore*
Continue reading across the magazine with the latest stories from everyday riders, the world of international sport, and forward-thinking industry insight.
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THE EQUERRY BRIEF