THE EQUERRY BRIEF

Where Equestrian Culture Meets Industry Insight*

The EQuerry Brief explores the ideas, innovations and business forces that influence equestrian sport and the wider horse industry. From branding and communication to industry shifts and emerging technologies, these insights connect equestrian culture with the broader landscape of sport, commerce and future thinking.

The Future of the Industry Christine Bjerkan The Future of the Industry Christine Bjerkan

Beyond the Racecourse: How Racing to School is Reframing the Future of the Sport

As equestrian sport faces growing conversations around accessibility, welfare, and public engagement, Racing to School is creating new pathways into racing through education and community connection. In conversation with John Blake, we explore how the programme is helping young people engage with the sport, challenging perceptions around racing, and building a more inclusive future for the industry.

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The Future of the Industry Christine Bjerkan The Future of the Industry Christine Bjerkan

Bringing Technology Into the Equestrian Mainstream

Horse Tech Summit Sweden brings together riders, breeders, veterinarians and tech innovators to explore how practical, incremental innovation is starting to shape the equestrian sector. Led by Fokus Tillväxt Häst, the event focuses on real-world tools, investment, and collaboration already making their way into yards, clinics and businesses.

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The Future of the Industry Christine Bjerkan The Future of the Industry Christine Bjerkan

Breeding for the Future: A Conversation on Data, Resilience and the Modern Sport Horse

From Finland to the Netherlands, this is the story of breeding practises shaped by patience, curiosity and long-term thinking. In this conversation, Johanna explores how globalisation, shifting wealth, and data will redefine sport horse breeding, and why resilience, observation and better use of information will be critical to producing the next generation of elite horses.

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The Future of the Industry Christine Bjerkan The Future of the Industry Christine Bjerkan

Through Ashley Avis’s Lens: The Filmmaker Giving Horses a Voice

Filmmaker and advocate Ashley Avis is redefining how the equestrian world confronts welfare, storytelling and responsibility. Best known for Black Beauty and the Wild Beauty Foundation, she now turns her lens to the fate of horses at risk of slaughter. This feature explores the art, empathy and activism driving her work.

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The Future of the Industry Tanja Schnuderl The Future of the Industry Tanja Schnuderl

How Advanced Reproductive Technologies are Reshaping Equine Value

Across the sporthorse world, demand is rising while foal crops decline. Advanced reproductive technologies are stepping into the gap, reshaping how value is created, traded and understood. From embryo transfer to global buyer trends, this analysis explores the forces driving the next era of equine breeding and market opportunity.

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The Future of the Industry Christine Bjerkan. Contributor: Emma Thorén Hellsten The Future of the Industry Christine Bjerkan. Contributor: Emma Thorén Hellsten

Data, Diversity and Decision-Making: Emma Thorén Hellsten on Breeding for the Future

Emma Thorén Hellsten brings together genetics, data and practical breeding insight to challenge how sport horses are produced for the future. From the importance of genetic diversity to global data-sharing and broodmare welfare, she offers a clear and evidence-based vision for breeders preparing for the next era of sport-horse development.

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More Perspectives to Explore*

Continue reading across the magazine with the latest stories from everyday riders, the world of international sport, and forward-thinking industry insight.

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THE EQUERRY BRIEF