THE EQUERRY BRIEF
Where Equestrian Culture Meets Industry Insight*
The EQuerry Brief explores the ideas, innovations and business forces that influence equestrian sport and the wider horse industry. From branding and communication to industry shifts and emerging technologies, these insights connect equestrian culture with the broader landscape of sport, commerce and future thinking.
Breeding for the Future: A Conversation on Data, Resilience and the Modern Sport Horse
From Finland to the Netherlands, this is the story of breeding practises shaped by patience, curiosity and long-term thinking. In this conversation, Johanna explores how globalisation, shifting wealth, and data will redefine sport horse breeding, and why resilience, observation and better use of information will be critical to producing the next generation of elite horses.
Through Ashley Avis’s Lens: The Filmmaker Giving Horses a Voice
Filmmaker and advocate Ashley Avis is redefining how the equestrian world confronts welfare, storytelling and responsibility. Best known for Black Beauty and the Wild Beauty Foundation, she now turns her lens to the fate of horses at risk of slaughter. This feature explores the art, empathy and activism driving her work.
More Perspectives to Explore*
Continue reading across the magazine with the latest stories from everyday riders, the world of international sport, and forward-thinking industry insight.
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THE EQUERRY BRIEF